Chris is CEO of the new Rothamsted Centre for Research Enterprise, RoCRE, a unique part of the historic Rothamsted Research campus focused on promoting collaboration and innovation by partnering with commercial agricultural technology businesses and opening up innovation in AgriTech. The centre offers state of the art conference facilities, flexible collaborative laboratory space and lab incubation units. He was previously Head of NPD and Marketing at Ipsos Retail Performance, bringing online analytical products to global markets. He was founding director of The Sparc Technology Network and Bright Sparc Awards for Technology Led businesses. He has a background in technology and research related business incubation, running a number of successful incubation and high growth programmes, leading teams in both start-ups & global organisations. In addition to Agri-Tech, he has broad cross sector knowledge in environmental, digital, retail and distribution.